Rick Scott, Founder

 A creative and compassionate music, sports and entertainment public relations executive, Rick began representing vegan/animal nonprofit organizations a few years ago to purposely align his work with his core values. Plant based for 30 years, Rick is a hockey player and former bike racer based in Los Angeles who trains and competes daily with athletes who struggle to keep up with the vegan powerhouse. Whether on the ice, on the bike or in the gym, his training partners have always been elites, pros and Olympians because his infectious energy, enthusiasm, heart and hustle enable him to push them to the limit. His passionate pursuit of greatness is plant powered and age does not define him. A captivating and heartfelt storyteller, he pens columns for the Switch4Good, Jane Unchained and Vegan Magazine websites that present facts, debunk myths and confront issues common to vegan athletes and anyone on a plant-based diet. 

John Lenac, Founder

For 30 years, John has been inspiring artists and various creative enterprises to better monetize their craft. After programming FM rock stations in the ‘90s, he worked at a record label and was the Rock Editor at a music industry trade magazine. He helped define the digital music space as a market leader while at Yahoo! Music as Head of Programming and Artist/Label Relations, delivering music and videos to fans globally long before Spotify, Pandora and YouTube existed. Interviewed by The Wall Street Journal, Variety, Billboard, MTV and various other media outlets, he’s been an entrepreneur his entire adult life and is proud to be plant based.


Dotsie Bausch

Dotsie is an Olympic silver medalist, activist, speaker and nonprofit founder who was named one of the top 20 most influential vegans in the world by VegNews. After recovering from a life-threatening eating disorder, she found her love and talent for cycling, which led to a 14-year professional career concluding with a silver medal at the 2012 Olympics. She stars in the film “The Game Changers,” is featured in the Netflix documentary “Personal Gold,” and gave a TEDx Talk. She currently serves as the Executive Director of Switch4Good, a health and performance focused nonprofit that encourages all to “Live Better. Do More. Dairy-Free.”

Todd Howk 

Todd is SVP/Executive Creative Director, AEG Worldwide. Todd’s department provides the company and its properties creative and imaging support in various media including print, television, radio, and advanced media initiatives such as web design and e-commerce. AEG properties under Todd’s branding and creative oversight include L.A. LIVE, STAPLES Center, T-Mobile Arena, Dignity Health Sports Park, L.A. Kings hockey, Los Angeles Galaxy soccer, the Ritz-Carlton Residences and Regal Cinemas as well as AEG sponsorship and corporate initiatives in Los Angeles and Denver. Prior to AEG, Howk was with TL-R & Associates, overseeing clients such as FOX Sports, Warner Bros., Paramount Pictures, Buena Vista Home Entertainment and 20th Century Fox films.