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Update: Gabriel Zelico Tells His Story

November 5, 2021November 19, 2021 Rick 185 Views 0 Comments athlete, branding, cal state fullerton, coldbrus, community, courage, goalie, hockey, ice hockey, kevin weekes, marketing, mike johnson, NHL, nhl network, nhl now, PR, public relations, publicity, social media, titans hockey, ucla

It’s somewhat ironic that although I work with UCLA Hockey players, my biggest press hit to date is actually for

World Vegan Day: My Story

November 1, 2021November 19, 2021 Rick 193 Views 0 Comments athlete, branding, compassion, eat vegan, ethical, go vegan, health, healthy, hockey, kindness, lifestyle, marketing, nutrition, plant based, plant-based diet, pride, proud, publicity, vegan, vegan athlete, vegan community, vegan for the animals, vegan lifestyle, veganism, vegans of ig, vegans of instagram, wellness, world vegan day

I eat plant based, but I’m proud to be vegan. How I define and explain the difference between the two

The Face Behind Your Bacon

October 16, 2021November 19, 2021 Rick 156 Views 0 Comments awareness, bacon, facts, friends not food, go vegan, ham, hockey, hockey player, pig, pigs, plant based, plant-based athlete, pork, smart, vegan, vegan athlete, vegan for the animals

Someone shifted the conversation in the locker room from hockey to inquire about my decision to go vegan for the

Respect on the Ice

October 2, 2021November 19, 2021 Rick 708 Views 0 Comments bruins hockey, coldbrus, courage, goalie, hockey, ice hockey, lesson, lessons, life lessons, respect, shutout, ucla, undefeated, victory, win

Some lessons aren’t revealed until the end and in this case, it didn’t come until the handshake line after UCLA

Factory Farming: Animal Abuse AND Human Health Hazard

September 20, 2021September 21, 2021 Rick 234 Views 0 Comments animal, animal agriculture, animals, awareness, cdc, coronavirus, covid-19, disease, diseases, fact, factory farming, facts, farm, go vegan, livestock, pandemic, plant based, plant-based diet, risk, stop eating animals, vegan, virus, zoonotic

75% of new and emerging diseases are transmitted through contact with animals, according to the CDC. That includes pandemics like

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